Become the face of your industrywithout becoming a content creator.
We install a world-class Head of Content into your business, a content leader who's built audiences to millions, backed by the full team that executes everything. You're the talent. We're the engine behind you. Our only goal is to produce content with you that builds authority and drives leads.
You show up about 4+ hours a month to film. We handle the rest: research, scripts in your voice, editing, thumbnails, posting, captions, and the lead pipeline, and distribute it across every platform: Instagram, TikTok, YouTube, LinkedIn, and Facebook. Every piece built to turn content into leads and a brand people trust.
Founders ready to be the #1 name in their industry
This is for founders, entrepreneurs, professionals, consultants, and coaches who:
"You bring the face. We bring the Head of Content and the team. You show up ~4+ hours a month, we do the rest."
You're great at what you do.
The content machine is the problem.
I know I should be posting, but between clients and operations there's no time, and when I sit down I freeze up.
My leads are feast-or-famine. I don't know where next month's clients are coming from.
I'm more qualified than the loud people winning online, so why aren't I the name people know?
I tried an agency. I got generic content that didn't sound like me and didn't convert.
I don't love being on camera. If someone made it easy, I'd actually do it.
I've got the expertise. I just don't have a system to get it out consistently.
If you're successful, you shouldn't be your own content creator.
Telling a busy operator to "become a creator" is bad advice. You don't have time to become a creator good enough to sustain your business and still run it. There are two seasons:
Be your own engine
When you're starting out, you have to be the content engine yourself. It's the season you're in. (This is who we teach for free in our community.)
Be the talent, not the engineer
You should be the face, the brain, and the business, not researching, scripting, and posting. You show up ~4+ hrs/month. We run the engine. This is who we build for.
Let's make sure we're a fit
This is NOT for you if:
- ✕You're a beginner with no offer, no business, and no revenue. Content won't fix a broken or nonexistent business.
- ✕You want someone to do everything, including showing up on camera. We need your face, that's the deal.
- ✕You want trend-chasing gimmicks or generic, copy-paste content with no real strategy behind it.
- ✕You're not willing to show up consistently and follow the system for at least 90 days.
- ✕You need constant reassurance, argue with the process, or blame the algorithm when things don't move overnight.
This IS for you if:
- ✓You're a founder, entpreneur, professional, or service provider already generating revenue who wants organic content to fill your pipeline.
- ✓You run a coaching, consulting, medical, legal, financial, real estate, fitness, agency, sales, or other professional business with a real offer worth selling.
- ✓You want more qualified leads than your current channels produce, whether that's ads, referrals, cold outreach, or all three.
- ✓You're willing to show up on camera, follow direction, and execute. You're the talent. We're the engine.
- ✓You want qualified inbound leads who already know you, trust you, and want what you sell before they ever book a call.
You've probably already tried to fix this
And if you're like most of the founders we talk to, here's how it went:
You hired a Social Media Manager. But they were a glorified account manager. They've never built an account from zero to hundreds of thousands of followers and millions of views, so they're not equipped to handle you at scale.
You hired a Consultant or Coach. Then you realized you still had to spend more to get them the resources they need and build a whole team around them just to execute.
You handed it to your team, a VA, or an employee. They're in over their head with no direction, because it's not their area of genius, and you're not getting the results you want.
You tried to do it yourself. Now you're running your business and creating content (or learning how), instead of serving your clients at the highest level and focusing on what actually makes you money.
You paid an agency to edit your videos. They didn't own your pipeline, and even if they touched it, it was an afterthought, not a plan built from the top.
"Look at the pattern: every fix gave you hands without a leader, or a leader without hands. You never got both. What you need is someone who learns your business like it's their own, builds the plan around your customers, and brings the team to execute it. Because we're in a trust-deficit economy, and the name people already trust doesn't compete on price. It's the only one they call."
You don't need another agency.
You need a Head of Content.
We install a world-class Head of Content into your business, a content leader who's built audiences to millions, backed by the full team that executes everything. You're the talent. We're the engine behind you. Your Head of Content takes the time to learn your business, packages your message, owns the strategy, and the direction; our production engine handles research, scripts in your voice, editing, thumbnails, multi-channel distribution, and the lead pipeline. You show up about 4+ hours a month to film.
A Head of Content + the engine that executes
Lead with the brain. The engine is what makes the brain real.
YOUR FRACTIONAL HEAD OF CONTENT
A creator of Joe's level directing everything:
- › Content strategy & positioning
- ›Your message & your angles
- ›Ideation & what to make
- ›Standards, direction & approval
The production engine
The full team that makes it real:
- ›Research & competitor intelligence
- ›Scripts in your voice + filming direction
- ›Editing + high-CTR thumbnails
- ›Multi-channel distribution + lead pipeline + reporting
Your Head of Content directs.
The engine executes.
Once you're set up, this runs every month. We handle nine of the ten steps. Your only job is two of them: record and approve.
🔍 Research
Niche deep-dive + competitor research into our custom database.
🎯 Strategy
Your Head of Content sets angles, pillars & cadence around your buyer.
✍️ Scripts in your voice
Your AI brain drafts; Joe directs and approves. Every piece carries a CTA.
🎬 You record
Hit record, ~4+ hours a month. That's your part.
✂️ Edit
Professional editing built to get views and clients.
🖼️ Thumbnails + packaging
Your AI likeness powers thumbnails, carousels, and graphics.
✅ You approve
A quick yes before anything goes live.
📣 Publish everywhere
Posting, captions, hashtags, multi-channel to IG, TikTok, YouTube, LinkedIn & FB.
📈 Optimize & repeat
Data-driven iteration. The system compounds month over month.
What happens day one
Before any content goes out, we build the engine around you. This is the foundation everything else runs on.
Founder deep-dive interview
We sit down with you and pull out your story, your voice, your expertise, and how you actually talk. Not a questionnaire, a real conversation.
We build your AI brain & body
From the interview plus a few phone headshots, we build an AI version of you: a brain that scripts in your exact language across all your content, and a body we use for thumbnails, carousels, stories, and graphics: your face, your voice, at scale.
Research & competitor intelligence
We research your niche, pull your competitors across every platform, and load them into our custom tracking database, then build your strategy and content plan holistically from what's already working.
Camera & delivery coaching
After your strategy session, we coach you through whatever camera setup you have, how to use it, and how to deliver and record your scripts so you show up your best, plus gear recommendations regardless of what you're working with.
Your lead pipeline
None of this matters without a path to a sale. So on every package, we work with you to install your lead pipeline, or optimize the one you already have. Every business is built differently, so we blend our system with your setup and advise you on the strategy that turns followers into buyers.
First script → you shoot → we run it
We script your first videos and send them over. You shoot, we edit, you approve, they go out, and from there the engine just runs and iterates.
Your first 30 days, at a glance
The build phase is where everything gets set up properly. Here's exactly what happens, step by step, from the day you sign to the day your content goes live.
I've been building content empires since before "creator" was even a job title
I spent a decade in the content trenches building what most people only dream about. 1.8 million followers across platforms. 750 million views. Seven figures in ad revenue from our Snapchat show. Features on Fox, Hot 97, and every major platform you can name.
But here's what matters more than the vanity metrics: I built the machine.
While everyone else chased their next viral moment, I was building teams across seven countries, coordinating 25+ people, and producing thousands of pieces of content a year. I turned content from a grind into a scalable operation with real systems and real revenue.
This is the part most companies can't hire for
Most "content coaches" and "consultants" have never built an account from 0 to 750K followers in 8 months, never got 20K followers in a day, or done 25 million views in a month. We've gone viral on long-form like YouTube and dominated short-form, which makes us experts in both. As your Head of Content, you get that judgment directing everything, backed by the team that executes it.
You're not hiring a coach, and you're not hiring a faceless agency. You're installing a Head of Content who's actually done it, with the machine to back them.
If you're ready for a Head of Content who's built this at a level almost nobody has, let's talk.
Your Head of Content + engine, at every level
Done-for-you at every tier: a Fractional Head of Content plus your allotted agency capacity. Engagements start at $3,495/mo.
⚠️ Rates are increasing. Our pricing has been climbing as demand grows, and it isn't guaranteed to stay here. The rate you lock in today is the rate you keep, even as we raise prices for new clients.
This isn't a fake-scarcity tactic, just a straight heads-up so there's no price shock later. We operate with full transparency.
- ›15 short-form / month
- ›Onboarding & review calls
- ›Research & ideation
- ›Scripting in your voice
- ›Strategy & execution
- ›Done-for-you editing
- ›Uploading (multi-channel)
- ›Lead pipeline set up with you
- ›Direct Slack access
- ›30 short-form / month
- ›Everything in Starter
- ›+ lead-magnet concept
- ›Deeper strategic direction
- ›Direct Slack access
- ›30 short + 8 long-form or 60 short form
- ›Everything in Core
- ›YouTube + high-CTR thumbnails
- ›+ asset/copy support
- ›Direct Slack access
- ›60–90 pieces in 1–2 VIP days
- ›We fly to you / our studio
- ›Fully hands-off
- ›Launch CTA architecture
- ›Direct Slack access
✅ Every package = a Head of Content directing your strategy + the full engine executing it, for less than the cost of one senior hire.
The Head of Content and the full agency engine, in one place, done at a higher level.
You're getting both, the leader and the team that executes, for a fraction of what it costs to assemble it yourself, and done at a higher level.
An operator who's actually built it, not another agency
Built to 1.8M+ & 7-figures
A decade building content to 750M+ views, 1.8M+ followers, and seven figures in ad revenue, with real production teams across seven countries.
A proprietary AI system
Competitor research → original scripts in your voice → in-house thumbnails & graphics. Agency-grade output without the agency bloat.
Every platform, short & long
We post you everywhere you should be: Instagram, TikTok, YouTube, LinkedIn, and Facebook, short-form AND long-form YouTube, thumbnails included. Most agencies do one platform or one format. We do all of them.
Lead-gen, not vanity
Every piece carries a CTA built to produce a sale, a lead, a booked call, or a captured email, and we work with you on the pipeline to catch it.
High-touch by design
Direct Slack access and real check-ins. You're not handed to a junior account manager. You've got a team that answers.
Near-zero effort for you
About 4+ hours of filming a month. You never have to learn content, manage editors, or touch a posting schedule again.
What happens when the engine runs
Working with Joe completely transformed my relationship with content. I went from feeling overwhelmed with posting and running my business to having a content system that finally made it POSSIBLE to create content consistently.
Joe helped me launch my first physical product. I followed his system, we shot the videos, and on launch day sales started coming immediately! I had been struggling to launch this product for years. & Joe made it simple!
Before you book
Do I actually get a Head of Content, or is this just an agency?+
You get both. A Head of Content owns your strategy, message, and direction, and a full production team executes it. At every tier you get Joe's system and a Joe-trained strategist as your content leader; on the VIP tier, Joe leads it directly. You're getting the leader and the team in one.
How involved is Joe personally?+
Joe learns your business, sets the standard, designs the system, and directs the creative. Day-to-day, your strategist runs your account under his system. Every tier features our high touch white glove commitment to service, and direct access to Joe.
I'm not good on camera. Will this still work?+
Almost every client says that first. Camera confidence is a skill, not a personality trait. We coach you on your setup and delivery and continually give you feedback every batch. By a few weeks in, you won't recognize yourself on camera.
How much time does this take me?+
About 4+ hours of filming a month. Your Head of Content and the engine handle strategy, scripting, editing, thumbnails, captions, and posting. You hit record.
Why not just hire a Head of Content myself?+
A Head of Content who's actually built at scale is a $100K–$200K/year hire, and they still need a team built under them to execute. We give you the leader and the team for a fraction of that, live in about 30ish days with no recruiting or managing.
Will this work in my niche?+
If you have a real offer and an audience to reach, yes. Your Head of Content builds the strategy around your specific buyer, founders, doctors, lawyers, real-estate operators, clinic owners, coaches, and more. We don't hand you a generic playbook; we build yours.
What happens on the Clinic Call?+
It's a conversation, not a pitch. We look at your offer and your current content, diagnose what's holding it back, and map exactly how we'd fix it. If it's a fit, we'll show you the path. If not, you still leave with a plan you can run yourself.
Book your CEO Content
Clinic Call
A free diagnostic where we look at your offer and your content, then map the exact roadmap to make you the face of your industry. No pressure. You'll leave knowing precisely what it'd take.